Wall Street Journal on reputation tools

Today's Wall Street Journal has an article about internet tools that make surfing the internet safer for consumers.

In the article Seeking a Safer Internet, the WSJ reviews such software tools as SiteAdvisor (which I wrote about in January), Scandoo, and TrustWatch. SiteAdvisor works through a toolbar which the user needs to download. Scandoo gives the user a search box and performs "real time" analysis on the site. It also flags sex or nudity. TrustWatch provides their own search page which uses Ask.com for the searches, and then annotates the results.

The WSJ article goes on at some length, reviewing and comparing the tools and discussing the reactions of the sites flagged by them.