Is Kraft selling email addresses to spammers?

A disturbing post in the net-abuse newsgroups: Carl Byington created a targetted spam-trap email address that was only used once — on the Gevalia opt-out page (approriately named "Spam Unsubscription").

That email address subsequently received lottery spam. Current thinking in the abuse group is that Gevalia may have had their email list stolen by an insider. However, this seems to be an on-going problem, which indicates that it's not a one-time theft. More as this develops.