The Spam Diaries

News and musings about the fight against spam.
 by Edward Falk

Monday, April 03, 2006

Claria and Yahoo and Softbank, oh my.

Two weeks ago, I wrote about how Claria (formerly Gator) had announced that they were quitting the adware business. Well today, BusinessWeek reports that Claria is teaming up with Japan's Softbank and Yahoo. The article quotes Claria Executive Vice-President Scott Eagle as saying the moves represent the clearest steps yet in a campaign to rehabilitate the company's image. I'm not so sure about that; maybe it represents Yahoo's campaign to lock in the "Be Evil" market.

I'm willing to give Claria a chance on this one, but frankly, I won't be holding my breath. Read it yourself: Gator is Dead. Long Live Claria

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